○  Researchers collected eye tracking, galvanic skin response (GSR) and questionnaire data.

○  They determined a significant correlation between self-fixations and self-location, suggesting a potential relationship between eye fixation count and aspects of embodiment.

○  The use of eye tracking provided a more objective way to analyze VR.

Purdue University Case Study:
Eye Fixations & Electrodermal Activity During VR Embodiment

Cognitive3D worked with a team of researchers from the Department of Computer Graphics Technology at Purdue University that wanted to investigate user embodiment within low-budget VR experiences.

Embodiment is the sense of having and perceiving a virtual body as their own.